Public procurement offers significant opportunities for companies looking to expand into European markets and secure international contracts. With approximately €2 trillion spent annually by EU public buyers, entering this market can become a strategic driver of long-term business growth.

However, successful participation in EU public procurement requires more than responding to published tenders. It demands a structured approach, thorough market research and strategic preparation well before procurement opportunities are announced.

In a recent expert column for Forbes Ukraine, Yuliia Solovyova, Founder of CSV Group, shares seven practical steps to help Ukrainian businesses navigate the EU public procurement landscape. Drawing on her experience in international market entry, B2B sales and public procurement, she explores how companies can identify priority markets, research relevant CPV codes, analyse competitors, assess tender requirements and develop competitive proposals.

Particular attention is given to preliminary market consultations, which provide businesses with opportunities to engage with public buyers before tenders are published, better understand their needs and strengthen their market positioning.

The article demonstrates how a strategic approach can help companies move beyond occasional tender participation and establish public procurement as a sustainable B2G sales channel, supporting international expansion and long-term growth.

Read the full article by Yuliia Solovyova in Forbes Ukraine.

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