Many companies approach international expansion with strong products, ambitious goals, and significant investments - yet the process often breaks down before the first contract is ever signed. The reasons are rarely obvious at the start. In most cases, failure is driven by poor market validation, lack of understanding of local decision-making logic, underestimated cultural differences, and weak operational preparation. This article explores why international expansion so often fails at an early stage and highlights the strategic and managerial mistakes companies make when entering foreign markets. It also outlines what businesses should focus on before launching to reduce risks and build a foundation for sustainable international growth.

Read the full article to understand where international expansion usually goes wrong - and how to structure your market entry strategy to avoid costly early mistakes.

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